When you want to raise attention to the Institute of General Semantics website (http://www.generalsemantics.org) by composing, say, a tweet on Twitter, you’ll quickly find that the domain name takes up a lot of characters.
In order to direct your followers to the Institute of General Semantics website, you can use the following short URL, which is also quite easy to remember:
In other words, “Go to GS website.” That link will take you to http://www.generalsemantics.org. 21 characters as opposed to 31. Give it a tweet today!