ETC: A Review of General Semantics 10:2 (Winter 1953)

ETC: A Review of General Semantics 10:2 (Winter 1953)

The original journal on general semantics

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ETC: A Review of General Semantics

10:2 (Winter 1953)

Download a searchable PDF of this issue, featuring:

"Life in a Stereotype Factory" by Martin Maloney

"The Survival of the English Teacher" by Lee Deighton

"Insurance Loss Adjusting: A Study in Semantic Orientation" by Ingolf H. E. Otto

"On Building a Language about Language" by William Fuller Brown, Jr.


"Semantic Research and the Advancement of Peace" by Karl Ettinger
"Application of Mathematical Methods to Problems in Marketing Research and Advertising" by Anatol Rapoport


"Why Do Frenchmen?" by Gregory Bateson
"Lesson in Archery" by Elihu Fein

Plus Book Reviews, Readers' Correspondence, and Dates and Indexes.

Please note that the cover image is not included in the searchable PDF.


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