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  • 8 Mar 2023 1:33 PM | Anonymous member (Administrator)

    The Institute of General Semantics

    and the

    New York Society for General Semantics

    are Proud to Present a Screening of

    The Frontier Gandhi:

    Badshah Khan, A Torch for Peace

    A Film by TC McLuhan

    Tuesday, April 25th, 2023

    The screening will be free and open to the public, but registration is required.

    Filmmaker, author, and IGS Fellow TC (Teri) McLuhan will be present to introduce and answer questions about the documentary.

    For more information and to register, click here.

  • 5 Feb 2023 1:23 PM | Anonymous member (Administrator)

    Our long-awaited double issue 79:3-4 (2022) of ETC: A Review of General Semantics is in the mail and is now available for download from the IGS Store in searchable PDF format.

    Table of Contents Preview

    Letter from the Editor

    Lance Strate, Introduction to Special Issue on Manhood of Humanity

    Martin H. Levinson, Manhood of Humanity Revisited

    Bini B. S., The Time-Binding Class of Life: Making Sense of Human Beings and Their Epistemic-Cognitive-Performative Faculties

    Sanjay Mukherjee, Tallying (with) Korzybski;

    David Hewson, Review of Manhood of Humanity

    Tonisha Guin, The Subject of Knowledge: Reading Manhood of Humanity as an Identity Project

    Lance Strate, Science, Progress, and Korzybski’s Progressive Vision

    Rakesh Desai, The Civil and the Evil: Korzybski’s  Manhood of Humanity

    Thom Gencarelli, Time-Binding and Art/Time-Binding in Art

    Henna B. Muliyana, Evaluating If This Is a Man by Primo Levi Through Time-Binding

    Prashant Chauhan, Effective? Time-Binding—A Revisit

    Pratiksha N. Chavada, “Nurturing the Nature”: Re-Evaluation of Select Novels of Dhruv Bhatt through Time-Binding

    Deesha Lathigara, Binding Time through Folktales

    Devyani Chauhan. A, Dharmaraja Yudhisthira as a Failed Time-Binder as Well as a Wrong Evaluator

  • 30 Dec 2022 1:17 PM | Anonymous member (Administrator)

    Our long-awaited double issue 79:1-2 (2022) of ETC: A Review of General Semantics is in the mail and is now available for download from the IGS Store in searchable PDF format.

    Table of Contents Preview

    Letter from the Editor

    Postman’s Legacy in a “Post-Truth” Landscape of Algorithmic Propaganda - Renee Hobbs

    Between a Korzybskian Non-Allness and Mcluhan Allatonceness: The Rebirth of Irony in a Post-COVID-19 Epoch - Adeena Karasick

    Respecting the Territory: Self-determined and Relational Technology in Indigenous Language Revitalization - Paul J. Meighan

    Labeling in a Politically Correct Environment: A Study of Three Articles in ETC - Robert Barry Francos

    Media Evolution—the Evolution of What? Thoughts on the Margins of Paul Levinson’s Human Replay (2017 [1978]) - Andrey Mir

    An Open Letter to Vladimir Putin - Milton Dawes

    Kenneth Burke, Neil Postman, and Grandma - Joshua Clements

    Interdisciplinary Possibilities of General Semantics - Maria Polski

    José Saramago’s Cain: Rewriting a Fallen Hero’s Journey through Time - Jyotsna Mayadas

    Consumer Adoption of Virtual Reality Technologies - Agon Shehu

    Hamlet Unread, America Lost, Language Unwritten, Earth Diminished: The Restorative Work and Worth of General Textual Semantics - Stan Kozikowski

    Interstellar and the Beauty in Science - Elizabeth Jerse

    Starship Troopers: Making Fascism Sexy Again - Michael Leifer

    The Soul of America - Amy Malburg

    Zen Buddhism and General Semantics - Em Hodgson

    Situations of a Certain Type and Phone-tapping 101: A General Semantics Critique of Lloyd Bitzer’s “The Rhetorical Situation” - Tim Lyons

    Distal Shift: A Spatial Consequence of Discrimination Learning - Joseph N. Agostino

    A Quick Look at the Bathrooms of Belgium, the Netherlands and France - Suzanne G. Beyer

    The Liar - Xristos Xousos; Nothing in the Universe - Xristos Xousos

    Premises - Jane Blanchard

    Season’s Greetings - Jane Blanchard

    Dear Grandma - David Linton

  • 15 Dec 2022 1:09 PM | Anonymous member (Administrator)

    Concerning Communication: Epic Quests and Lyrical Excursions Within the Human Lifeworld by Lance Strate

    Published by the Institute of General Semantics

    December 1, 2022

    ISBN: 978-1-970164-20-6 (Print) 978-1-970164-21-3 (eBook)

    Concerning Communication: Epic Quests and Lyrical Excursions Within the Human Lifeworld is a collection of essays that range across a variety of topics, including models of communication, language and symbolic communication, sense perception, the self, disability and autism, listening, reading, science, media literacy, ethics, innovation, systems theory, information, communication history, isolation, solipsism, technology, education, media ecology, and general semantics. Lance Strate’s unifying theme throughout this volume is the centrality of communication, as a phenomenon, to human life, and the importance of communication, as a field of study, to understanding ourselves and our place in the universe.

    Expansive and engagingly written, Lance Strate’s Concerning Communication: Epic Quests and Lyric Excursions Within the Human Lifeworld is a nuanced and profound collection of essays that gets to the heart of what it means to communicate and why it matters. Whether a student or scholar of education, this multi-faceted book is a must-have for anyone wishing to know more about the many ways communication permeates and shapes our lived experience.—Allison Peiritsch, Associate Professor, Slippery Rock University

    Concerning Communication contains a swath of knowledge as big as the Serengeti. This huge and potentially confusing topic has a nonpareil guide to show you the hidden thickets of fact and the swamps of fiction and error in your search to understand communication. Your author and guide, Lance Strate, is an internationally acknowledged scholar of human communication and a philosophy of communication mensch. Chapter by chapter, essay by essay, you will be congenially accompanying Strate in his continuing effort to clarify the facts and fancies, the underlying assumptions, and the presumptions of that which provides all of us the ability to know, make and sustain contact with others. Winter is coming so get a bowl of good warm soup, a comfortable chair, and start reading.Frank E.X. Dance, Distinguished University Professor Emeritus, University of Denver

    A wide-ranging set of essays with wide-ranging implications. Thought provoking on multiple levels. Dale Cyphert, Head, Department of Marketing and Entrepreneurship, University of Northern Iowa

    As we struggle to respond to the rapid changes in our world, it is imperative that we find ways to create meaning out of the overwhelming amounts of information that inundate our lives. Concerning Communication provides both form and substance to engage the reader in spirit and mind. Through the weaving of theory, history and narrative, Dr. Strate elucidates how communication is artifact and process, listening and language, both-and rather than either-or. In doing so, readers understand how they can be the authors of their stories and bring meaning to our world.Paaige Turner, Dean, College of Communication, Information, and Media, Ball State University


  • 24 Oct 2022 2:48 PM | Anonymous member (Administrator)

    The Trustees of the Institute of General Semantics

    Proudly Present

    The 2021 Samuel I. Hayakawa Book Prize to

    Carolyn Wiebe and Susan Maushart (Eds.)


    The Genes of Culture:

    Towards a Theory of Symbols, Meaning and Media

    Volumes One and Two

    By Christine L. Nystrom 

    Christine L. Nystrom’s provocative work offers up a fresh approach to ongoing—and increasingly urgent—questions about the role of symbols and technology in shaping human experience. In lucid, lively, and always-accessible prose, she examines an eclectic range of topics—from Hopi grammar to the etiquette of beach-going to the primal allure of the horror film—to uncover the principles that structure the way we make meaning of our world. A cross-disciplinary tour de force, The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology, and cultural criticism to pose challenging questions for today’s students of media. This book is an exemplary foundation reader for graduates or undergraduates in communication and media studies.

    Volume 2 of The Genes of Culture continues Christine Nystrom’s exploration into the ecology of symbol systems and the evolution of media, mind and culture. Part One, Human Symbolic Evolution, delivers nothing less than a grand unified theory of humankind. For Nystrom, the prehistoric creative explosion that gave rise to languagea metaphorical Big Bangexplains our species’ survival. A felicitous if somewhat ignoble story, it begins with "The Incompetent Ape" who would never have made the evolutionary cut without developing the social capabilities made possible through symbolic language. And human communication, an inevitable source of problems, is the driving force behind this most peculiar of adventures: the birth of self-consciousness, tools and technologies, pratfalls of memory, awareness of our own mortality, art, knowledge, civilization, discontent, and so on. And so on, that is, if we don’t bring our story to an end. In Part Two, a series of astute and provokingly prescient lectures, Tales, Tools, Technopoly, Nystrom addresses our social and moral responsibility in cultivating the narrative of our future. Straightforward and ruthlessly critical of contemporary notions of "growth" and "progress," it concludes this volume with an alternative that is also a challenge -- an appeal to our better nature to do right by our species and the planet. A seminal text for students of media and communication, The Genes of Culture, Vol. 2 is at once readable and profound, comprehensive in its erudition and bold in its conclusions. In the spirit of Media Ecology, it invites argument, and merits acclaim.

    First given in 2009, the Institute of General Semantics awards the S. I. Hayakawa Book Prize to the most outstanding work published in the past five years on topics of direct relevance to the discipline of general semantics.  The prize includes a cash award of $1,000. 

    For a list of past winners of the Hayakawa Prize, click here.

  • 24 Oct 2022 2:38 PM | Anonymous member (Administrator)

    New from our New Non-Aristotelian Library Series:

    Formal Cause in Marshall McLuhan's Thinking: An Aristotelian Perspective by Laura Trujillo Liñán; Foreword by Lance Strate

    The concept of formal cause was originated by the ancient Greek philosopher Aristotle, in his treatise on metaphysics, later elaborated upon by the medieval philosopher Thomas Aquinas, and more recently claimed by the modern media philosopher Marshall McLuhan. Introduced as one of four types of causality, alongside that of material cause, efficient cause, and final cause, McLuhan adopted formal causality in an effort to explain the effects of media and technology. This study reviews, compares, and contrasts Aristotle’s and McLuhan’s understanding of formal cause in relation to contemporary media theory, non-aristotelian systems, and the field of media ecology.

    Ever since we thought to think about it, causality has been a slippery beast to grapple with. To make it easier to grasp, we often revert to the more convenient, if simplistic, terms of 'cause and effect,' dismissing out of hand what doesn't easily fit there, or assigning the magical, fantastic, or mysterious as agents beyond our human understanding. Against this impulse, Laura Trujillo Liñán has waded into often-murky waters, and in an admirable attempt to discover clarity, employed considerable skill and effort, and enlisted the assistance of Aristotle and McLuhan to her task. Liñán's book is an important contribution toward forming a more complete map of the challenging terrain that is formal causality.
    Andrew McLuhan, Director, The McLuhan Institute

    How do we understand the complex relationships between media and their effects With this book, Laura Trujillo Liñán adds to a growing body of work attempting to tackle this persistent question. Using lessons drawn from Aristotle and McLuhan, she offers an application of Aristotle’s four causes that sheds new light upon—and raises new questions about—McLuhan’s challenging slogan, “the medium is the message.” The book thus helps to advance discussion of important philosophical questions about speech, written language, and contemporary media.
    Gerald Erion, Professor of Philosophy, Medaille College

    Laura Trujillo Liñán’s brilliant study explores formal cause as a key concept informing McLuhan’s belief that media transform individuals and society and that it is possible to understand and control such changes by studying and even exposing often-hidden effects. Her study also roots McLuhan’s perspective in Aristotelian, Thomist, and general semantics theory. Because Trujillo Liñán treats abstract concepts with linguistic clarity and foundational grounding, her book will be a valuable text for students of media. At the same time, by tracing time-based connections and philosophical traditions, she also reveals connections poised to enrich the work of more senior scholars.
    Jaqueline McLeod Rogers, Professor and Chair, Department Writing, Rhetoric, and Communications, University of Winnipeg

    There is so much to recommend in this book that I scarcely know where to begin. Suffice it to say that by conducting a comparative analysis of Aristotle, Korzybski, and McLuhan, and by applying an Aristotelian perspective to the notion of formal cause in Marshall McLuhan’s thinking, the book’s author, Professor Laura Trujillo Liñán, has made a significant contribution to the fields of philosophy, general semantics, and media ecology. Highly recommended.
    Martin H. Levinson, Trustee and Past President, Institute of General Semantics

    Available from most online booksellers or click here to purchase via the IGS bookstore

  • 24 Oct 2022 2:32 PM | Anonymous member (Administrator)

    New from our New Non-Aristotelian Library Series:

    Dear Fellow Time-Binder: Letters on General Semantics by Christopher Mayer

    This is a series of short summaries and brief overviews of many main ideas within general semantics, all couched in the style of personal letters. It is designed to give people an intimate view into many insights offered with general semantics, and just as equally, it represents how principles of general semantics can be applied within everyday life.

  • 24 Oct 2022 2:18 PM | Anonymous member (Administrator)

    The latest publication in our Language in Action series devoted to poetry and creative writing:

    Massaging the Medium: Seven Pechakuchas by Adeena Karasick

    In the alternate universe where Roland Barthes was a TikTok star and Marshall McLuhan an Instagram Inluencer cloned with a generation of super-whiz critical-wise-cracking kids to produce super-hip trend-smart media brand collage-critique they might have approached the extra-orbital velocity of Adeena Karasick’s high-powered cultural insights. The sheer scale of her inventory of references is enough to overwhelm the synapses and explode the constellationary possibilities of trying to process the world we live in. We, not the medium, are what is being massaged, manipulated, and mangled—and Karasick artfully exposes these many machinations while keeping her cool voice and ludic edge.

    Mordantly clever these compressed works are full of edge and insight. Up-to-date and totally timely, the dense fields of text-image resonate with current associations and indexical trails of the familiar frames according to which we mediate the culturally produced encounters with our daily lives. Accurate and terrifying, lively and vivid, Adeena Karasick’s format manages its hybrid pata-para-pechakucha parametrics with dizzying and dazzling energy and skill. In other words—WOW.

    —Johanna Drucker, author of The General Theory of Social Relativity,
    DowndriftIliazd: Metabiography of a Modernist and the forthcoming Inventing the Alphabet

    Massaging the Medium is a fascinating, sensory media-mix... [where] you can hear Karasick’s voice and feel the rhythm of her reading—about technology and the senses, culture, communication, and imagination, Postman and Korzybski, the Golem, the body, language, talk, and truth. This is is a book you can dance to.

    —Eva Berger, Secretary of the Institute of General Semantics, author of The Communication Panacea, and Context Blindness: Digital Technology and the Next Stage of Human Evolution

    Language juggler Adeena Karasick did it again. By letting images speak, she crammed an unjammable aural experience in less than 200 pages. An absolute Mcluhanesque pastiche that seizes the allatonceness of our memetic culture. A book to read with your ears.
    Paolo Granata, University of Toronto, author of The Medium: A Marshall McLuhan Board Game

  • 24 Oct 2022 2:09 PM | Anonymous member (Administrator)

    Our long-awaited double issue 78:3-4 (2021) of ETC: A Review of General Semantics is in the mail and is now available for download from the IGS Store in searchable PDF format.

    Table of Contents Preview

    "Letter from the Editor"

    In Memoriam: Paul Dennithorne Johnston" by Charles G. Russell

    "Remembrance: Paul Johnston" by Martin H. Levinson

    "Cultivating Metacognition: Exploring Relations Between Literacy and Modes of Thinking" by Corey Anton

    "Excerpts from Dear Fellow Time-Binder: Letters on General Semantics" by
    Chris Mayer

    "My Lambda Pi Eta Lecture" by Lance Strate

    "Indexing American Overthrows of Foreign Governments by Martin H. Levinson"

    "Prof on First" by David Sobelman

    "How I Became an Ecologist" by Rex Weyler

    "Grandpa McCoy’s Three Questions: Mapping Our way Across the Digital Divide" by Robert Albrecht

    "Critical Moral Thinking: Some Stars to Steer By" by Jeffrey Scheuer

    "A Dialogue on Language" by Peter Zhang and Robert Smit

    "There’s Only 1 Train: All Aboard the Cosmopolitan Canopy from 242nd St. to South Ferry" by Deirdre Heavey

    "Closure and Flexibility of Closure as it Relates to Perception and Inductive Reasoning" by Joseph N. Agostino

    "Closure in Perception: An Overview" by Joseph N. Agostino

    General Semantics Actions Plans:

      "Action Plan: Non-Allness" by Jora Barnes and Mary Lahman;

      "Action Plan: Self-Reflexiveness" by Kaleigh Gabriel and Mary Lahman

    Moving Action Plans to Case Studies 

      "Action Plan: Self-Reflexiveness by Erin Hickle and Mary Lahman

      "The Social Media Debate: How Might Quotes, Hyphens, and En-Dashes Help Us Reach New Understanding" by Erin Hickle, Marissa Carr, and Mary Lahman


    "Enantiodromia" by Xristos Xousos

    "The Virtual Feast" by David Linton

    "Self" by NonistJohn Case Schaeffer

     Book Reviews,  Martin H. Levinson, Book Review Editor: 

    Shariatmadari, David. Don’t Believe a Word: The Surprising Truth About Language. New York: Norton, 2019.

  • 1 Feb 2022 3:34 PM | Anonymous member (Administrator)

    Our long-awaited and eighth double issue 78:1-2 (2021) of ETC: A Review of General Semantics is in the mail and is now available for download from the IGS Store in searchable PDF format.

    Table of Contents Preview

    “Conscious of Abstraction” by Dom Heffer

    “General Semantics and All That Jazz” by Geof Bradfield/Ben Goldberg/Dana Hall Trio, and Anne Philips, with Thom Gencarelli, Lance Strate, and Ed Tywoniak

    “Excerpts from Dear Fellow Time-Binder: Letters on General Semantics” by Chris Mayer

    “‘I Hear You!’: Comments on the Sound Practice of Listening” by Lance Strate

    “Anticipatory Anxiety” by Milton Dawes

    “Interpersonal Time: A Neglected Dimension” by Joseph A. Devito

    “Are We What We Think We Are Not?” by Vijay Rangachari

    “The Art of Clear Thinking” by Martin H. Levinson

    “Dating American Disunity” by Martin H. Levinson

    “Dating Western Poetry” by Martin H. Levinson

    “Just for the Habitat: A Fanciful Tale on the Birth of General Semantics” by Martin H. Levinson

    “Waiting for the Squeeze to ‘Squooze’: Wallstreetbets and General Semantics” by Michael Quinn

    “A Prophet Sowing Golden Words: A Semantic Parable with a Happy Ending” by Richard Fiordo

    “September 11, 2001: Recollections of a New York City Police Officer” by Suzanne G. Beyer

    “The Wrought Iron Fence: Another Layer of History” by Suzanne G. Beyer

    “Ises Don’t, and Nouns Are Not” by NonistJohn Schaeffer

    “The Real-Time Blues” by NonistJohn Schaeffer

    “General Semantics ‘Action Plans’” by Mary Lahman

    “Action Plan: Self-Reflexiveness” by Erin Hickle, Marissa Carr, and Mary Lahman

    Plus Letter from the Editor.

    Cover Art

    On the Cover: Anthony Housman - Still Life (Half Dish). 2008. Acrylic on canvas. 25cm x 35cm.

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