Volume 68, Number 4 (October 2011), of the Institute of General Semantics's quarterly journal ETC: A Review of General Semantics will be out soon in the mail and is now available for download from the IGS Store in searchable PDF format.

Table of Contents Preview

• "The Spectacled Society: General Semantics and a Painters Process" by Dom Heffer
• "Corporate Identity Metaphor as Constitutive Discourse in Miniature: The Case of New China Life" by Peter Zhang
• "Appreciative Inquiry + General Semantics → IFD Disease Resistance" by Mary P. Lahman
• Poem:
  "Townsend Hell vs. Townsend Hall" by Lynn Chih-Ning Chang
• "My Culture Shock Experience" by Lynn Chih-Ning Chang
• Poem:
  "For A.K." by Joseph Gold
• "Memorandum" by Bill Petkanas
• Five Poems:
  "Words Fail" by Heather Statz
  "The Right Question" by Heather Statz
  "Doublespeak" by Heather Statz
  "My Doublespeak" by Heather Statz
  "In a Sentence" by Heather Statz
• "Reading Korzybski through Nietzsche" by Zhenbin Sun
• "Language Power: Korzybski's Interdisciplinary Methodology" by Blake Victor Seidenshaw
• "'She Just Called You Honey': My Quandary at Waffle House" by Brett Lunceford
• "The Oxford English Dictionary: A Time-Binding Marvel" by Martin H. Levinson
• "'The Map Is Not the Territory It Represents': Consequences on the Evaluation-Intervention Process" by Gérard Lavoie
• "The Teacher as Cultural Worker: Overlapping Insights from Sociology and General Semantics" by Mary Bachaspatimayum
• Metaphors in Action:
  "Is the Universe Information?" by Raymond Gozzi, Jr.
• Plus Book Reviews.

Cover Art

The cover of ETC 68:4 is a work titled "Society of the Spectacles II: The Sequel—in 4D!" by Dom Heffer.